DIGESTS

BBJ Media Services has been appointed to handle the 1m media planning and buying for Asahi Beer. The Japanese beer will be launched later this year and distributed by Bass.

The Cedar Education Centre, the Christian evangelical group, is co-ordinating a campaign against ‘obscene’ poster ads, including the current Gossard underwear poster.

Initiative Media and Unilever in The Netherlands are considering adopting a block TV buying strategy where complete sections of high-rating airtime will be exclusive to the advertiser. Procter & Gamble already follows the strategy…

…Initiative Media and Unilever have signed a preferred- supplier agreement with transport advertising company TDI.

Endsleigh Insurance has appointed Total Media to handle media buying following the end of its 3m sponsorship of the Football League.

Kleenex is to sponsor three daily pollen count forecasts on Central and Carlton television throughout the summer. The deal was negotiated by John Ayling & Associates and Carlton UK Sales.

Kiss 100, the London dance radio station, has published a 255,000 circulation magazine called The Lick (right).

BBC Worldwide Television has appointed Jonathan Howlett, former deputy managing director of ITV sales house Merlin, as head of advertising and sponsorship…

…BBC Worldwide has also appointed Mike Phillips, managing director of Thames Television, as deputy managing director.

EMAP national magazines has produced a Russian version of Car magazine.

The European Broadcasting Corporation has appointed Katz Radio Sales as its airtime sales house for a pan-European commercial radio station launching later this year.

The Institute of Practioners in Advertising has linked up 15 advertising agencies with undergraduate colleges and universities as part of a reciprocal programme to offer placements as well as research projects.

Great Western Trains has signed a sponsorship deal with ITV for the summer to link up with travel shows Westcountry Live, Great Destinations and Let’s Go.

TSB has launched MoneyTalk, a personal finance magazine for its customers.

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