BBJ Media Services has been appointed to handle the 1m media planning and buying for Asahi Beer. The Japanese beer will be launched later this year and distributed by Bass.

The Cedar Education Centre, the Christian evangelical group, is co-ordinating a campaign against ‘obscene’ poster ads, including the current Gossard underwear poster.

Initiative Media and Unilever in The Netherlands are considering adopting a block TV buying strategy where complete sections of high-rating airtime will be exclusive to the advertiser. Procter & Gamble already follows the strategy…

…Initiative Media and Unilever have signed a preferred- supplier agreement with transport advertising company TDI.

Endsleigh Insurance has appointed Total Media to handle media buying following the end of its 3m sponsorship of the Football League.

Kleenex is to sponsor three daily pollen count forecasts on Central and Carlton television throughout the summer. The deal was negotiated by John Ayling & Associates and Carlton UK Sales.

Kiss 100, the London dance radio station, has published a 255,000 circulation magazine called The Lick (right).

BBC Worldwide Television has appointed Jonathan Howlett, former deputy managing director of ITV sales house Merlin, as head of advertising and sponsorship…

…BBC Worldwide has also appointed Mike Phillips, managing director of Thames Television, as deputy managing director.

EMAP national magazines has produced a Russian version of Car magazine.

The European Broadcasting Corporation has appointed Katz Radio Sales as its airtime sales house for a pan-European commercial radio station launching later this year.

The Institute of Practioners in Advertising has linked up 15 advertising agencies with undergraduate colleges and universities as part of a reciprocal programme to offer placements as well as research projects.

Great Western Trains has signed a sponsorship deal with ITV for the summer to link up with travel shows Westcountry Live, Great Destinations and Let’s Go.

TSB has launched MoneyTalk, a personal finance magazine for its customers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here