Ex-Microsoft chief joins multimedia agency

Former Microsoft head of UK advertising Janet Kilpatrick has joined multimedia hardware company Creative Laboratories as head of European marketing and will kick off an advertising review.

Kilpatrick, who left Microsoft eleven months ago, will be responsible for strategy and personnel across western Europe for the company.

Kilpatrick worked as a consultant in channel marketing for IBM for nine months, before joining Creative Laboratories.

Kilpatrick’s role at Creative Laboratories will be to raise the profile of the ten-year-old Singapore-based company which employs 4,000 people worldwide. Last year the business claimed profits of 900m.

She added: “This company makes a range of multi-media up-grades for PC’s but our name isn’t sufficiently connected to them. I want to change that with a more coherent marketing strategy.”

She added the company was about to tender for an “experienced” ad agency to work in press right across their European territories.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here