ITV plans revolution in Saturday night line-up…

Saturday night ITV is facing a revolution in programming, following the failure of the Man O Man show (MW May 31).

The network is looking at dropping the traditional studio-based general entertainment show, typified by Man O Man and Blind Date.

Director of the ITV Network Centre Marcus Plantin says: “We may be experiencing a complete change in popular culture.

“It could be the end of the cycle for these shows. A few years ago, the talk show passed its sell-by date, and we must now look carefully at early Saturday evenings. But we don’t want to throw the baby out with the bath water.”

ITV is conducting panel research with groups of viewers, and is considering more one-hour dramas and narrative comedy programmes.

“People forget to talk about how quickly we react to problems,” says Plantin. “Last year, there were complaints about our sport, and by the autumn we had Formula One and the FA Cup.”

In a deal with Rupert Murdoch’s 20th Century Fox studios, ITV this week beat the BBC and Channel 5 to the UK terrestrial rights to Millennium – the new show from the creators of the X-Files. As part of the deal the programme will be shown on BSkyB first.

The series is planned as an upmarket, post-9pm midweek show. ITV also bought the rights for The Practice, a series from the makers of LA Law, and an adult sitcom called Public Morals, from Stephen Bochco, maker of NYPD Blue.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here