Seagram moves UK chief in Euro restructure

Seagram UK marketing director John Ratcliffe is leaving to become commercial director of its off-licence chain, Oddbins, which the company is believed to be preparing to sell (MW April 12).

It is not clear how Ratcliffe’s position will be filled, but the move is part of a European-wide restructure of Seagram’s marketing, designed to cut costs and improve efficiency.

The overhaul of the company, which markets brands such as Chivas Regal whisky, Martell Cognac and Absolut Vodka, is the culmination of a year-long review.

Seagram is moving all its operations to a new head office in Hammersmith, and will centralise many of the European functions.

The company has already centralised customer service and finance, and will continue the process with other functions. But a spokeswoman says the brand companies will keep their separate marketing departments in different countries.

The new marketing structures for the brands will be announced imminently.

Ratcliffe returns to Oddbins after a year’s secondment at Seagram UK. He replaces Geoff Parmiter who has set up a brand development team for Seagram.

See News Analysis, page 20

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here