Poor Iain Murray. His worries about the destructive effects of tourism “Fat chance of getting rid of Tourism” (MW May 24) must prevent him from ever taking a break from the rigours of his weekly sneer. Or is he a nitby-tiv (tourism is bad but not in the back yards that I visit).
There is certainly scope for Marketing Week to take a considered look at how marketing techniques can influence purchase and consumption behaviour in what is about to become the world’s biggest industry.
However, Mr Murray’s pages are already suffering too many visits and the quality of the experience is being eroded, so can we do it in the centre spread please.
Good cartoon though.
The Tourism Works