BBC to launch Match of the Day magazine in September

The BBC’s success in keeping Premier League highlights until the end of the century has ensured the launch of its new Match of the Day magazine in September.

The new magazine will finally be given the go-ahead this week after the eponymous sports programme’s future was secured by the BBC’s highlights deal with the Premier League last week for 70m.

As well as trading off Match of the Day’s 32-year-old brand, the new magazine will exploit the BBC’s connection with Fantasy Football, Sportsnight and Radio Five Live.

The title has to undergo final research before a decision will be taken on its frequency and the size of its print run, but the magazine is likely to be similar to the monthly glossy format of Top Gear. It is understood the title will initially share Top Gear’s publishing director Stuart Snaith and his ad sales team.

Launch promotions will exploit both radio and TV and the sports pages of the national press. The editorial will make use of celebrity comment and opinion to compensate for a monthly’s lack of immediacy.

BBC sources maintain that the strength of the brand will create its own space in the crowded football publishing market. Within six months of launch in 1994 Top Gear was the best selling car magazine in the UK, despite three rival launches in the market in the same year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here