D’Arcy Masius Benton & Bowles Inc has agreed in principle to acquire Adcom, the holding company for US ad agency NW Ayer & Partners, as exclusively revealed by Marketing Week (May 17). Ayer has prized blue-chip clients, including General Motors, Avon and Procter & Gamble, but is likely to lose AT&T to BBDO Worldwide. The agency will operate with existing management. DMB&B Inc (but not DMB&B Advertising) will be renamed to reflect the acquisition.
Doner Cardwell Hawkins is tipped to win the 1.5m Fuller’s London Pride account after pitching against three other agencies for the Fuller Smith & Turner brewery ale. The agency fought Leagas Delaney, Mellors Reay & Partners and Mitchell Patterson Aldred Mitchell for the business, formerly handled by Butler Lutos Sutton Wilkinson.
Walsh Trott Chick Smith has picked up the 2m launch account for the Acorn Net Station computer. A mass-market product, the Net Station works through an ordinary TV and will be launched at Christmas.
Kevin Morton, a J Walter Thompson group media director, has been appointed as managing director of Equinox Communications. He replaces Simon Matthews, who left in May to take up the position of managing director of Optimedia.
Warner Lambert is expected to make a decision about the global realignment of its Schick shaving products business very shortly. J Walter Thompson New York, Bates Worldwide, Ogilvy & Mather London and Tokyo agency DIA-Ichi Kaku are all pitching for the business, worth between $50m (33m) and $70m (46m). Bates is tipped.
Anchor Foods is increasing its advertising and promotional spend by 50 per cent with a 3m TV campaign for Anchor Reserve Butter through Saatchi & Saatchi. The campaign breaks in July and is backed by sampling and coupons.
Lansdown Conquest has been appointed to handle the 1.5m launch ad campaign for Granada Sky Broadcasting. The push is planned for October.
HHCL & Partners unveils a heat sensitive poster (right) this week, which reveals a hidden message when the temperature rises to a certain level. The ad, for the Mazda 626 executive car, focuses on the model’s air conditioning facility and the words ‘horribly stuffy’ appear when the weather gets hot.
The Lowe Group has acquired a minority stake in Toronto agency Roche Macaulay & Partners to strengthen the Lowe Group’s North American Network.
Carlson Marketing has been appointed by the Association of Train Operating Companies to manage promotional activity for the Network South East card.