DM problems for Bob’s kids

The children of Bob Geldof and Paula Yates – that’s Fifi Trixibelle, Peaches and Pixie – had better take care. They could find themselves swamped by direct mail shots. Precision marketers Equifax Europe have developed a database of first names to “determine the likely purchasing behaviour of individuals for direct marketing purposes”.

The company has even drawn up a list of the most common English names. And a right boring bunch they turn out to be with John and David tops for the gents and Margaret and Mary tops for the ladies.

Equifax managing director Arthur Vallance says we are now seeing the influence of the seventies in a range of more unusual names such as Britannia and Zebedee. These names, he says, “provide a powerful indicator of age range”.

So Fifi Trixiebell, Peaches and Pixie, you could be bombarded with mail. But knowing the direct mail industry’s difficulties in getting every last detail right, lets hope the letters are delivered to the right address, now that your parents have such unusual living arrangements.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here