Inspirations’ Torrilla takes on marketing

Inspirations Holidays, the package holiday group, has restructured its operation and appointed Francis Torrilla to the new post of marketing director.

Torrilla joined Inspirations at the start of the year as a product director for its Spanish region.

Prior to that, he worked first for Owners Abroad (now First Choice) and Airtours. Over the past 11 years, he has held the posts of overseas operations manager, project manager and product manager.

The restructure ensures that each director is responsible for a specific area. It also involves creating two other directorships, one for new development, operations and quality control, and the other for information technology.

The appointment of a marketing director follows continuing speculation in the travel industry that Vic Fatah, Inspirations ebullient group chief executive and Inspirations Holidays managing director, would step down from the day-to-day running of the organisation.

Torrilla’s appointment comes shortly after the company launched a promotional campaign which misfired. It ran a trade initiative offering vouchers for the Ann Summers sex shop chain with the strapline: “Have a stiff one on us”. The campaign was axed after Fatah admitted it had been ill-judged.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here