Mirror Group appoints Independent promotions manager

Mirror Group has appointed consultant Michelle Benato to the position of promotions manager for The Independent, with control over the titles’ advertising, agencies and brand development.

Benato, who was working as a consultant to The Independent’s promotions department, replaces Philip Boden who joined the title in January. Boden is leaving the newspaper industry; the paper claims the split is amicable.

Benato’s role as promotions manager is a key position in The Independent’s marketing structure. She will work with Simon Nelson, brand development manager.

She will report to the replacement for Charles Kirchner, the former brand development director and acting marketing director for all the Mirror Group titles. He left last month following the failure of The Independent’s video classics promotion.

Deputy managing director Roger Eastoe is in charge of the marketing department at present, but the company has been in talks with former News International promotions director Andrew Kitching.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here