Biden switches back to business marketing role

Michael Biden, former sales and marketing director at BT Personal Communications, has quit consumer marketing and re-emerged as executive director of Hays, the business services group.

Biden, who is credited with restructuring BT’s consumer marketing operations and scrapping its Customer Communications Unit, was ousted in January (MW January 12) after falling foul of the managing director, Stafford Taylor. At the time, BT said the job was obsolete but three months later it promoted Mike Wagner to the slightly amended position of marketing and sales director (MW April 26).

Biden’s new role is a move away from consumer marketing back into general management, which he previously handled at Mars.

He will be responsible for the company’s distribution and logistics division in the UK, France and Germany. It is a business to business service group split into three divisions: recruitment and staff training, commercial services including document exchange, and the distribution and logistics division which Biden currently co-ordinates.

“It means going back into a general management role,” says Biden. “There is no functional marketing job, in fact there is no great marketing content; Hays is a business to business services company. My role is to ensure the business’ perform and grow organically or by acquisition.”

Biden replaces Michael Proffitt, who resigned earlier this month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here