Bristol Myers appoints director of marketing

Bristol Myers Squibb has appointed Margaret Wolhuter as the new marketing director for its Mum anti-perspirant brand.

Wolhuter will be responsible for marketing Mum in Europe, the Middle East and Africa. She will also handle new product development for skincare, a sector in which Bristol Myers is believed to be interested.

Prior to the appointment, Wolhuter worked for Procter & Gamble as marketing manager for the Giorgio fragrance in Europe, the Middle East and Africa.

Wolhuter takes over from Paul Scoggins, who left in February this year to work on some of the company’s hair colour products in the US.

Bristol Myers is best known for its haircare and hair colour brands, which include Clairol, Loving Care and Nice ‘n’ Easy.

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