Coke awards Publicis one-off Wimbledon ad

Coca-Cola has given its latest UK advertising for Diet Coke to Publicis. The ad is a one-off to flag Diet Coke’s sponsorship of Wimbledon.

Coca-Cola has given its latest UK advertising for Diet Coke to Publicis.

The ad is a one-off to flag Diet Coke’s sponsorship of Wimbledon. Publicis is a Coke roster agency for the main brand throughout Europe.

The Publicis ad features a series of vignettes on the championship, such as a girl wearing a bikini made up of tennis balls and a flower bed with the Diet Coke logo.

Lowe & Partners is the global agency of record for all English-speaking countries.

Lowe Howard-Spink in Lon don has produced TV ads for Diet Coke in the past, including a campaign featuring a blow-up Frankenstein doll.

The most recent Diet Coke ads have been imported from the US. The first ad, “Diet Coke Break”, features actor Lucky Vanous as a construction worker stripping off in front of a team of female office workers. The second shows him as a magazine model stepping out of the page.

A source close to Coke says the decision to use different agencies on the same brand with differing executions will affect its brand image in the long term.

A new Diet Coke execution, called “Street Corners”, is running in cinemas and will appear on TV after Wimbledon. It has been devised by Lowe in the US.

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