DIGESTS

Pearson has put its regional press group, Westminster Press, up for sale. The move follows EMAP’s decision to sell its regional newspapers, which went to Johnston Press last month.

BT Business Communications is investigating third-party marketing alliances. Marketing communications manager Liz Wallace has been given the three-month task of developing a strategy.

Hertz Europe has appointed Simon Terry as director of marketing and sales partnerships.

ITT Sheraton Hotels is looking for a director of sales and marketing UK & Ireland.

Phileas Fogg, owned by Derwent Valley Foods, is to merge its trade marketing operations with KP in Twickenham. KP already handles some of the company’s distribution.

NatWest and World Telecom are to launch NatWest Caller, a free telephone calling card service designed to cut the cost of international business telephone calls for UK-based businesses by up to 60 per cent.

Alldays, the convenience store chain, has appointed former Somerfield marketing director Paul Baxter as buying and marketing director. He replaces Sue Wagstaffe who has left the company.

Planters, the peanut brand, is to launch crisps, snacks and savoury products, plus a range of exotic nut products including walnuts, hazelnuts, pistachios and pecans, under the Planters brand name. The company will back the launches with a 300,000 sponsorship of a sports tournament in July, linked to a national newspaper.

Visa International will work with a group of major UK financial institutions to pilot Visa Cash, a chip-based value card product. Among the financial institutions taking part in the pilot are Abbey National, Barclays Bank and the Halifax Building Society.

American Express has announced an agreement with Peugeot and Sovac to have La Carte Peugeot (right) accepted in American Express’ global merchant network.

MGM/UA European home entertainment sales and marketing director Julian Stanford has been promoted to vice-president and managing director (Europe).

Sega is getting behind the English team by giving away a free official Euro 96 football game (worth 49.99) with every Saturn console sold between today (Wednesday) and Saturday. The 250,000 campaign, designed in-house, is backed by national press advertising.

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