DIGESTS

United Artists Television, which manages advertising sales and marketing for 15 cable TV channels, is being rebranded as Flextech TV from July 1.

Nike has wrapped a London double-decker bus in Astroturf (right) for a campaign promoting Nike during the Wim-bledon fortnight…

…Nike plans to increase its poster campaign running in conjunction with Euro 96 by adding 2,500 poster sites of the ad featuring referee Dermot Gallagher, who was injured last week and may not referee any more games at the championships.

BSkyB attracted a mass of negative editorial coverage for its pay-per-view boxing match between Mike Tyson and Frank Bruno according to Presswatch, the company which rates corporate editorial coverage.

Rank Xerox is to be the first sponsor of BBC sports programming this summer when its backs the satellite channels BBC World and BBC Prime’s coverage of the Atlanta Olympics.

The Independent Television Commission has upheld two complaints against the advertising for a video of three

X-Files episodes based on the fact that one of them had been shown on the BBC and BSkyB.

Amra, the regional press sales house, has won the 2.5m contract for the Chester Chronicle and North Wales Independent Press.

News International has appointed Becky Impey, Flying Colours Leisure Group product director, as media manager.

GWR Group, the commercial radio operator, has bought a 60 per cent stake in the Austrian company Radio Edelweiss – giving it access to 15 frequencies in Austria.

Talk TV, the cable and satellite channel being launched by Granada Sky Broadcasting in October, is setting up a daily survey on the Internet to gather opinions from 2,000 viewers on various issues.

Channel 5 has appointed Glynn Brailsford, from the Discovery Channel, as head of creative services to run the station’s on-air promotions.

Lloyds Bank Insurance Direct is mailing a special offer accident plan to 3.2 million BSkyB subscribers through BSkyB’s loyalty pack, Skyplus.

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