DIGESTS

Saatchi & Saatchi is understood to have won the Irish Food Board account. – The Leith Agency has won a Gold Award at the Cannes Advertising Festival for its poster work on the Irn-Bru soft drink.

Saatchi & Saatchi is understood to have won the Irish Food Board account.

The Leith Agency has won a Gold Award at the Cannes Advertising Festival for its poster work on the Irn-Bru soft drink.

Bartle Bogle Hegarty has chosen Singapore over Hong Kong as the base for its Asia Pacific operation which will be headed by BBH managing director Simon Sherwood.

Fuller Smith & Turner, the brewery, is seeing media pitches for its 1.5m media buying account for Fuller’s London Pride. MediaCom, Frontline Media and Media Solutions are pitching.

Citroë UK has agreed to withdraw a press ad after rival Volkswagen threatened to take legal action over allegedly ‘misleading’ claims made in its Xantia campaign.

AT&T will begin its assault on the heavy-user end of the residential UK telecoms market this week with a campaign through McCann-Erickson. It will undercut BT by ten per cent on long-distance calls and by an estimated 40 per cent on international.

Abbott Mead Vickers.BBDO is running a poster campaign for Pepsi’s Mountain Dew soft drink brand featuring life-sized ‘interactive’ posters with head-hole spaces to allow consumers to become the star of the ads.

McCann-Erickson has appointed John Bradbury as worldwide account director on Reckitt & Colman. Bradbury has spent the past three years in the agency’s New York office as director of human resources. In the past, he has been worldwide account director on Martini and Unilever…

…McCann is launching new TV, press and radio ads for Nestlé’s Crosse & Blackwell range as part of a 15m package of support. Five TV ads for Branston’s, Sarson’s, Recipe Mixes, One Pan Mealmakers and new chilled pastry will run with the end line ‘Now There’s A Thought’ .

MD Foods, which was rapped by the Advertising Standards Authority for its ads on Gaio yogurt, has won clearance from the Independent Television Commission for ads featuring claims on the food’s cholesterol-lowering properties, despite a complaint to the BACC from the Food Commission.

Warner Wellcome Consumer Healthcare is to launch a 7m marketing campaign to support its Zovirax cold sore treatment. The push, which includes a TV ad, breaks on July 1. The ad has been created by Bates Healthcom, the health arm of Bates Dorland.

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