Guardian joins sports battle with new launch

The Guardian is joining the newspaper rush to cash in on a summer of sport with a new tabloid section launching this Friday.

The 24-page magazine, called Sport 96, will run every Friday until the Olympics finish.

This is in addition to a new eight-page pull-out sports section that began in The Guardian this Monday, which will also run until the end of the Olympics.

Sport 96 will carry features-based editorial aimed at “those who are less than fanatic about sports”, according to a spokeswoman. It will take an “off-the-wall and witty” approach to sport and will preview coming events.

The magazine’s launch will be accompanied by a national radio advertising campaign.

The Guardian’s move follows The Daily Express, which created an enhanced sports section last month.

The Times then started offering a separate sports section with its Monday issue three weeks ago, along with a price cut to 10p that will run throughout the summer.

The Independent countered this by launching a Wednesday sports supplement, along with a money-off voucher for the news paper.

The Telegraph has been running enhanced Monday sports coverage for some time.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here