The Guardian is joining the newspaper rush to cash in on a summer of sport with a new tabloid section launching this Friday.
The 24-page magazine, called Sport 96, will run every Friday until the Olympics finish.
This is in addition to a new eight-page pull-out sports section that began in The Guardian this Monday, which will also run until the end of the Olympics.
Sport 96 will carry features-based editorial aimed at “those who are less than fanatic about sports”, according to a spokeswoman. It will take an “off-the-wall and witty” approach to sport and will preview coming events.
The magazine’s launch will be accompanied by a national radio advertising campaign.
The Guardian’s move follows The Daily Express, which created an enhanced sports section last month.
The Times then started offering a separate sports section with its Monday issue three weeks ago, along with a price cut to 10p that will run throughout the summer.
The Independent countered this by launching a Wednesday sports supplement, along with a money-off voucher for the news paper.
The Telegraph has been running enhanced Monday sports coverage for some time.