Mixed news for G&J in first Here! sales figures

Here!, Gruner & Jahr’s new gossip magazine, sold 950,000 copies in its first week, according to a competitor’s audit.

Here!, Gruner & Jahr’s new gossip magazine, sold 950,000 copies in its first week, according to a competitor’s audit.

G&J is keeping its sales figures secret, but it is understood that the first week, which was accompanied by a 1.3m launch advertising campaign and a reduced cover price, managed to sell 72 per cent of the print run of 1.3 million copies.

The second week sold close to 480,000, 45 per cent of the 1.1 million print run. That week’s figure was hampered by the decision of IPC to cut the price of Woman and Woman’s Own from 55p to 30p. The two titles return to 55p this week.

Estimates for the third week indicate that the title sold about 400,000 copies, from a print run of 950,000.

The sales figures are mixed news for G&J. It guaranteed advertisers average sales of 400,000 in the title’s first four months. However, G&J expected sales closer to 650,000, based on pre-launch test results.

The sales of the magazine are being closely tracked by other publishers because of the current activity in the sector.

IPC has a new gossip magazine awaiting board approval for launch, while EMAP is reported to be in talks with Time Inc about bringing People, the weekly US gossip title, to the UK under licence.

Holger Wyman, managing director of G&J, declined to confirm the sales figures of Here!’. “You can only really say how it’s doing after six weeks,” he says, “but it’s going OK. We are trying to establish a price level that is new to women’s weeklies, and that will take us some time.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here