Revamped Trocadero in search of sponsors

London’s Trocadero centre, soon to be relaunched as Europe’s largest indoor entertainment complex, is looking for a sponsor.

The multimillion pound deal is part of a series of sponsorship partnerships which the company is aiming to create.

“We have been in talks with a number of companies and have put the naming rights to the centre up for grabs,” says Trocadero marketing director Patrick Donovan.

“We’re interested in companies involved with youth brands, which means the 16 to 34 age group, although we’re expecting a lot of families to visit Segaworld, too.”

It is also offering potential sponsors the chance to put their brands on what is claimed to be Europe’s largest video wall, occupying a space equal to three double-decker buses standing end to end.

The centre is in the process of being redeveloped at a cost of more than 45m through a joint venture with Sega Amusements. Sega will open Segaworld, an electronic indoor theme park which will occupy more than 100,000 sq ft of previously unused space at the centre, at the end of the summer. It aims to attract 2 million visitors a year.

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