Michael Biden, former sales and marketing director at BT Personal Communications, has quit consumer marketing and re-emerged as executive director of Hays, the business services group. Biden, who is credited with restructuring BT’s consumer marketing operations and scrapping its Customer Communications Unit, was ousted in January (MW January 12) after falling foul of the managing […]
Branded labels are using innovative packaging to counter own-label imitators.
Japanese sports brand Mizuno is using the Euro 96 championships as a platform to launch a pan-European advertising campaign on satellite TV promoting its football boots. The campaign, which features stars including David Platt and Jamie Rednapp of England, has been developed by production house Domino following a pitch against French and German advertising agencies. […]
ITV has deservedly attracted much flak over the past few months because of its falling audience share – particularly at peak time. Clients who use ITV do so predominantly because they want their brands to benefit from the high rating, coverage-building properties of the its peak-time programmes. For most advertisers, the other segments are only […]
Global payment system Mastercard and the UK banks are expected to conclude the sale of the Access brand for the knock-down price of 20m on Friday, killing Access in the UK. Senior executives are coming to London to sign the deal before the Euro 96 Cup Final. Mastercard is a sponsor of the tournament. The […]
SmithKline Beecham is launching a copycat Total version of Macleans toothpaste to attack Colgate Palmolive’s Colgate Total. The toothpaste is expected to be launched in August. Colgate Total was launched in 1993 and is the market leader with an 11 per cent value share for the year ended May 1996, up from 7.9 per cent […]
Procter & Gamble is planning to sell its mass-market fragrance brands including Insignia, Mandate, California, Rapport and Blue Stratos.
Vaux Breweries, the Sunderland-based brewer with a chain of 950 pubs in the North and Midlands, is looking for a board-level marketing director. The role covers marketing across Vaux’s extensive brand portfolio, which includes Ward’s Best Bitter, the Vaux Bitter range, Double Maxim and Samson. It will also involve overseeing marketing for the 800 tenanted […]
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The growth of own–label has been triggered by the introduction of low-price lines, launched to combat discount stores. Alan Breese is Taylor Nelson AGB Superpanel client service director
When the Lottery launched in 1994, Saatchi & Saatchi had the difficult task of promoting the new game without creating a nation of gamblers. The resulting campaign has played a large part in making it the biggest lottery in the world. UKCL mar
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Males may dominate the workplace but their war-like tactics are not the most effective for coaxing customers or peers. Melanie Rhodes explains how a little female nous can go a long way in business. Melanie Rhodes was until recently head of ad
Schweppes’s latest poster cam-paign breaks today (Wednesday) and will run in London for two weeks. The four-sheet advertisements, created by BMP DDB for Schweppes lemonade, mock the recent rush of alcopop products – combinations of soft drinks with alcohol – launched by all the major drinks companies.
By the time Euro 96 reached half time, Vauxhall – one of the 11 official sponsors – was already claiming a 3-0 lead. The reason for the car maker’s euphoria was a string of penalty decisions at Wembley – one for Switzerland, Gary McAllister’s unsuccessful effort against England and then Alan Shearer’s conversion against the […]