Month: June 1996

Bristol Myers appoints director of marketing

Marketing Week

Bristol Myers Squibb has appointed Margaret Wolhuter as the new marketing director for its Mum anti-perspirant brand. Wolhuter will be responsible for marketing Mum in Europe, the Middle East and Africa. She will also handle new product development for skincare, a sector in which Bristol Myers is believed to be interested. Prior to the appointment, […]

Norman’s Conquest

Marketing Week

Asda’s Archie Norman has increased this year’s pre-tax profits by an anticipated 20 per cent to 300m. In his fight against high fixed prices on non-foods, he would have us believe he is a people’s champion. But he could be alienating suppliers

Sainsbury’s joins the card game

Marketing Week

…Poor old Sainsbury’s. Even when it gets round to launching its own loyalty card, rival Tesco gets all the credit. The launch of Sainsbury’s Reward Card last week was an excuse for every media pundit in the land to throw back at chairman David Sainsbury the comments he made when Tesco launched its Clubcard loyalty […]

Whining women let the side down

Marketing Week

Males may dominate the workplace but their war-like tactics are not the most effective for coaxing customers or peers. Melanie Rhodes explains how a little female nous can go a long way in business. Melanie Rhodes was until recently head of ad

Plenty of fish to be caught in Net

Marketing Week

This week the future creaked into sight on the Internet. Improbably, it featured both Microsoft and Vogue. One is a confirmed Net evangelist; the other could scarcely be less wired in its demeanour. Microsoft launched a Webzine for non-nerds, called Slate. It created quite a stir. Not because the concept is new (it isn’t), but […]

Stena campaign misleads public

Marketing Week

A storm is brewing in the cross-Channel ferry market after Stena Line, the second biggest operator, misled customers to win bookings. Stena told passengers on the Dover-Calais route, the busiest on the Channel, that they would be travelling on the company’s super ferry, the 65m HSS. The HSS is the Stena fleet flagship and the […]

Guardian joins sports battle with new launch

Marketing Week

The Guardian is joining the newspaper rush to cash in on a summer of sport with a new tabloid section launching this Friday. The 24-page magazine, called Sport 96, will run every Friday until the Olympics finish. This is in addition to a new eight-page pull-out sports section that began in The Guardian this Monday, […]

Cowan Kemsley Taylor beats four to 3m Jeyes business

Marketing Week

Household goods company Jeyes has appointed Cowan Kemsley Taylor to handle its 3m advertising account after a five-way pitch. Bartle Bogle Hegarty arm Motive has secured the media buying. CKT will initially work on Parozone bleach and Bloo toilet freshner but other brands that may also be promoted including Jeyes Baby Wet Ones, Jeyes Fluid […]

JWT chief leaves Brazil post after one week

Marketing Week

Julian Neuberger, J Walter Thompson’s newly installed media vice-president for Latin America, has left his Brazil post after only a week because of “irreconcilable contractual differences”. The former chief executive of Media Solutions, who left last month (MW May 31), would not give any reason for his departure from the position, based in Sao Paulo […]

IDV sponsors get the mule in the crown

Marketing Week

International Distillers and Vintners, the drinks arm of Grand Metropolitan, has found a rather peculiar sponsorship. It has struck an exclusive deal with The British Mule Society, to promote Smirnoff Mule, a vodka and ginger beer mixture. An exclusive deal indeed, for who else would be interested in sponsoring a society dedicated to the fortunes […]

Brief

Marketing Week

Japanese sports brand Mizuno is using the Euro 96 championships as a platform to launch a pan-European advertising campaign on satellite TV promoting its football boots. The campaign, which features stars including David Platt and Jamie Rednapp of England, has been developed by production house Domino following a pitch against French and German advertising agencies. […]