Global payment system Mastercard and the UK banks are expected to conclude the sale of the Access brand for the knock-down price of 20m on Friday, killing Access in the UK. Senior executives are coming to London to sign the deal before the Euro 96 Cup Final. Mastercard is a sponsor of the tournament. The […]
The Gap is in talks with advertising agencies for the first time. It is understood to be interested in receiving media and marketing advice for its UK operations. Three New York agencies, J Walter Thompson, McCann-Erickson and Grey, are understood to be pitching ideas to the company, although one source says that it is not […]
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By David Benady
ITV and Channel 4 have suffered badly from BBC’s coverage of Euro 96, with both experiencing a fall in their commercial impacts in the first week of the championships. From June 10 to 16, ITV’s impacts – the amount of advertising seen by viewers – dropped among all adults by 20.5 per cent, compared with […]
Wallis, the Sears-owned women’s wear chain, has appointed a marketing director with a brief to build a standalone Wallis brand. She is Fiona Davis who was, until February, senior brand marketing manager at Bhs in charge of brand development. However, Davis left the company by mutual agreement following a shake-up of Bhs’ marketing department, which […]
Sainsbury’s is believed to be delisting its own-label chewing gum “66” after disappointing sales. It is understood to be the first time a Sainsbury’s sub-brand has been axed. Named after Route 66, the American high way immortalised by the eponymous song, the brand was an imported line launched in November last year. It was sold […]
The Amstrad brand name will be allowed to die if the proposed 230m takeover by Psion is successful. Sources at the personal organiser manufacturer say it will look into developing a new range of upmarket PCs, notebooks and other personal electronic products. There has been recent speculation – denied by Amstrad – that it was […]
Sainsbury’s is taking on premium haircare brands, such as Pantène Pro V and Procter & Gamble’s Vidal Sassoon, with its latest sub-brand launch – a range of shampoos and hair conditioners, Salon Advantage.
Supermarket to follow Tesco into banking with Midland link-up as police fears grow over fraud
Apple is launching a series of ad campaigns which tie in with cinema films in an attempt to rejuvenate its brand image. The company, which pioneered the desktop computer, will launch a 30-second ad on the back of the Tom Cruise movie Mission Impossible, to be released on July 5. The film features the Apple […]
DRTV advertisers’ negotiating power has led to an uneasy relationship with media owners. But attitudes are changing.
A new report exposes Americans as habitual liars. Is it their fear of giving offence that keeps them from the truth?
Sceptics find Website ads are not all they’re cracked up to be, but Nick Higham is sure of their value as a medium with a significant future. Nick Higham is BBC TV’s media correspondent
Channel 5 has started to unveil its programming schedules to advertising agencies and has revealed that it plans to mimic the Rupert Murdoch-owned Fox Network in the US. The company has been presenting to agencies and has revealed that it will screen Fox-made programmes such as Beverley Hills 90210, Melrose Place and a new sci-fi […]