LNR pins hopes on LBC’s appeal
Marketing WeekLondon News Radio’s new owners are relaunching the ailing station under the old LBC name, in an attempt to boost its listener base and cash in on the buoyant ad climate.
London News Radio’s new owners are relaunching the ailing station under the old LBC name, in an attempt to boost its listener base and cash in on the buoyant ad climate.
London’s Trocadero centre, soon to be relaunched as Europe’s largest indoor entertainment complex, is looking for a sponsor. The multimillion pound deal is part of a series of sponsorship partnerships which the company is aiming to create. “We have been in talks with a number of companies and have put the naming rights to the […]
The new financial services joint venture company created by British Gas and the Chicago-based HFC Bank is to be called Golden Eagle. The plans for Golden Eagle were first revealed in Marketing Week (April 19). It will offer a range of financial services products including a credit card, personal loans, Peps and savings products to […]
As is so often the case when your columnist George Pitcher strays from business into politics his analysis is underpinned by the sort of chinless corporatism that characterises the policies of certain sections of the UK business community. This was illustrated when he attacked the Government’s policy of fighting for Britain’s interests in Europe, “Major […]
The Meat & Livestock Commission’s latest response to the ‘mad cow’ crisis is a series of poster ads to be followed by a TV campaign from its agency BMP DDB.
Technological advances mean the portable office is now a reality. Martin Croft considers the benefits.
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
A marketing reshuffle spurred HMV to look at its ad strategy so, in November 1995, it decided to call pitches for both its media and creative business. Case history by Paul McCann
Barclays Bank is being tipped to review its creative account following the appointment of The Media Centre to handle its 18m media buying and planning account. Barclays and the incumbent agency J Walter Thompson have denied the speculation, but sources close to the bank say the relationship is frayed and Barclays has held informal talks […]
Killing off a successful advertising campaign is a risky business. But you can’t keep a good idea down and many companies are tempted to resurrect the original concept, giving it an up-to-date feel.
Two years ago, Saatchi & Saatchi put together a hypothetical ad for the Commission for Racial Equality, the gist of which was, “according to advertisers, black people don’t eat, sleep, drink, shave, read, drive or do anything at all”.
Eurostar will split the TV screen during the whole of a commercial break, in the first campaign of its kind linking other advertisers in a joint promotion. The move is the first instance of Eurostar tying up with other brands, an initiative promised after its takeover by London & Continental Railways earlier this year. The […]
Until recently, most economists were firm believers in the theory of diminishing returns. But the evidence coming from everyday business is that companies should instead be looking towards increasing their returns in order to defeat their comp
Strategic partnership between two of Britain’s leading brand names opens way for major initiatives
It may seem difficult to arrange a corporate event on the other side of the world but, as David Benady reports, Australia is ready, willing and able to cater for every possible requirement of the luxury conference organiser