EMAP prepares launch for Minx
EMAP Elan is to call its new young women’s magazine, already dubbed “the female Loaded”, Minx. The magazine, which was exclusively revealed in Marketing Week (May 24), will be launched in mid-September with a heavyweight TV campaign through McCann-Erickson. The launch has been earmarked for either September 12 or 19. The first edition will also […]