Month: July 1996

Quilty joins The Network after quitting Coca-Cola

Marketing Week

Coca-Cola has lost the man in charge of its 1.3bn worldwide media advertising to Ogilvy & Mather’s media arm, The Network. Michael Quilty, Coca-Cola’s international media director, who only joined last September, is understood to have quit last month. He will become The Network’s European chief executive and will head a board comprising the managing […]

Virgin nabs Pepe chief to run jeans

Marketing Week

Virgin is bringing in Pepe Jeans European marketing director Mark Blenkinsop to oversee the new clothing and denim division of the Branson empire. Blenkinsop, presently based at Pepe’s European headquarters in Amsterdam, has been recruited to spearhead Virgin’s launch into the UK jeans market. He will be working on the new Virgin brand in direct […]

EMAP prepares launch for Minx

Marketing Week

EMAP Elan is to call its new young women’s magazine, already dubbed “the female Loaded”, Minx. The magazine, which was exclusively revealed in Marketing Week (May 24), will be launched in mid-September with a heavyweight TV campaign through McCann-Erickson. The launch has been earmarked for either September 12 or 19. The first edition will also […]

Top Alberto man takes up US job

Marketing Week

Tom Monaghan, general manager of haircare company Alberto Culver, is leaving to take up a senior position in the US. The company refuses to confirm his move but it is known that Monaghan will take up his new post in mid-August. Alberto Culver has brands such as Alberto Balsam shampoo and VO5 Hot Oil conditioner. […]

Money-trap guarantees

Marketing Week

Fresh competition and renewed scrutiny by the Office of Fair Trading threatens the grip of electrical retailers on the 400m extended warranties market. Now a Marketing Week investigation shows that retailers are continuing to mislead customers

French goods seller in review of ad agencies

Marketing Week

Sopexa, the company which promotes French food and wine, is understood to be talking to agencies. Sources say the marketing and promotional body wants to consolidate its advertising needs. It has used K Advertising, the Brompton Agency, Ardley Phillips Horrell and two Dublin-based agencies, Doherty Advertising and Padbury Advertising, for previous campaigns. Products marketed by […]

Ousted Observer editor Jaspan joins Big Issue

Marketing Week

Andrew Jaspan, sacked as editor of The Observer in March, is joining the weekly magazine for the homeless, The Big Issue. Jaspan will take a managerial role at the magazine where John Bird is managing director and editor-in-chief. It is not yet clear, however, what title Jaspan will take. Sources close to the operation say […]

Ram raiders are on tractor ruin

Marketing Week

The Diary is astounded by the sheer audacity of criminals and petty thieves, with crafty crooks now turning to tractors for the purposes of ram raiding. Spar stores in rural parts of Strathclyde are the latest victims of this new craze. Having taken whatever takes their fancy (usually cigarettes), they then ditch the stolen vehicles […]

No happy ending for paper venture

Marketing Week

The merger between the salesforces of the Express and The Telegraph has come to nothing. Failure has been blamed on management disagreements and money but other, similar deals are still a possibility.

Imperial Cancer seeks agency for sun lotions

Marketing Week

The Imperial Cancer Research Fund is understood to be looking for an agency to advertise its range of sun protection products, called SunSafe. The charity is thought to be boosting its advertising budget considerably for the campaign, which is likely to involve poster and press work. At the moment its advertising is handled by The […]

Talking pages

Marketing Week

There is more to success on the Internet than having the technology. Developing relationships is still crucial, explains Nick Jones

Top Barclays player takes on L&G post

Marketing Week

Legal & General has appointed Kate Avery as its new marketing director. The former managing director of Barclays Stockbrokers and Barclays Bank Trust Company will report to Robin Phipps, group director in charge of sales and marketing.

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