EMAP Elan is to call its new young women’s magazine, already dubbed “the female Loaded”, Minx. The magazine, which was exclusively revealed in Marketing Week (May 24), will be launched in mid-September with a heavyweight TV campaign through McCann-Erickson. The launch has been earmarked for either September 12 or 19. The first edition will also […]
Tom Monaghan, general manager of haircare company Alberto Culver, is leaving to take up a senior position in the US. The company refuses to confirm his move but it is known that Monaghan will take up his new post in mid-August. Alberto Culver has brands such as Alberto Balsam shampoo and VO5 Hot Oil conditioner. […]
Fresh competition and renewed scrutiny by the Office of Fair Trading threatens the grip of electrical retailers on the 400m extended warranties market. Now a Marketing Week investigation shows that retailers are continuing to mislead customers
Sopexa, the company which promotes French food and wine, is understood to be talking to agencies. Sources say the marketing and promotional body wants to consolidate its advertising needs. It has used K Advertising, the Brompton Agency, Ardley Phillips Horrell and two Dublin-based agencies, Doherty Advertising and Padbury Advertising, for previous campaigns. Products marketed by […]
Andrew Jaspan, sacked as editor of The Observer in March, is joining the weekly magazine for the homeless, The Big Issue. Jaspan will take a managerial role at the magazine where John Bird is managing director and editor-in-chief. It is not yet clear, however, what title Jaspan will take. Sources close to the operation say […]
The drinks industry is attacking under-age drinking. But is the reinvigorated Portman Group the best way to tackle it?
Global giant hands personal care director in the US the top marketing job in Northern Europe
Germany’s top 100 advertising agencies have revised downwards their growth expectations for 1996. Instead of the previously forecast 11 per cent average growth, an average of only 5.3 per cent is now predicted. Reuters is linking with Havas, the French media conglomerate, to launch Adways, an international online service offering marketing news, market studies and […]
Carlton UK Sales is to take over the sales side of Cinema Media following its 58.5m acquisition by parent Carlton Communications. Carlton has also named Adam Poulter, marketing director of transport advertising company TDI, as Cinema Media’s new chief executive. Cinema Media, which is to be rebranded as a Carlton company, will remain in its […]
Virgin is bringing in Pepe Jeans European marketing director Mark Blenkinsop to oversee the new clothing and denim division of the Branson empire. Blenkinsop, presently based at Pepe’s European headquarters in Amsterdam, has been recruited to spearhead Virgin’s launch into the UK jeans market. He will be working on the new Virgin brand in direct […]
Coca-Cola has lost the man in charge of its 1.3bn worldwide media advertising to Ogilvy & Mather’s media arm, The Network. Michael Quilty, Coca-Cola’s international media director, who only joined last September, is understood to have quit last month. He will become The Network’s European chief executive and will head a board comprising the managing […]
The Office of Fair Trading is running out of patience, and as a result electrical retailers are running out of time. The retailers are continuing to flout an OFT demand for greater transparency in the sale of electrical warranties – a 400m market – and are even failing to meet the requirements of their own […]
Marketers that don’t take consumers’ growing use of messaging platforms seriously will quickly be left behind, as distinctions fade between conversations with friends and those with brands.
Marketers need to be able to read the cultural mood and fully understand their brand tone of voice if they want to tread the fine line between sparking conversation and causing offence, says Cheryl Calverley.
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
