NEWS ROUND-UP
News round-up gives readers an at-a-glance overview of this month’s promotions and incentives news.
MRM Promotional Services has appointed Dominic Williams as account director, database services. His role will include responsibility for clients including Rothmans UK and Beefeater Restaurants & Pubs.
Telia, which is part of Sweden’s national telecoms operator, has linked up with Keith Prowse to provide customers with an ID card which doubles up as a pre-paid calling card. The In Touch Card can be used across the world and allows users free use of any Keith Prowse event’s telecoms facilities. Telia was launched in the UK last year offering up to 46 per cent savings over BT’s base rates.
Shell Oils has chosen a 150 holiday discount voucher from travel and leisure promotions company MKM Marketing & Promotions as an incentive for its trade customers. Shell asked each of its wholesalers to identify 20 key trade accounts whose loyalty they wanted to increase. The vouchers can be redeemed against packages from most major travel operators, including Cosmos and Unijet.
