Shot in the foot was successful

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What I found so strange about Pepsi’s Change the Script campaign was how successfully it managed to shoot itself in the foot.

The Labour Party and tomato ketchup look daft, unappealing and clearly irrelevant in blue. Why use these images as good examples of changing the script.

None of them have, and it’s pretty obvious why none of them ever would.

Richard Watson

Managing director

MH Marketing

Brighton

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