Brief

…Bean Andrews Norways Cramphorn has created a series of ads for for clothing brand Firetrap, which aim to be controversial. The first three executions of the campaign, break-ing in the second week of August, will run in consumer titles such as Loaded and The Face. In addition, posters will run in major cities.

The imagery will be used in point of-sale material at all UK Fire trap stockists. Daniel Morris, sales and marketing director at Firetrap, says the advertisements are designed to reflect the brand’s personality and character. ‘We aren’t afraid to express today’s attitudes,’ he adds.