Brief

Toshiba’s computers are to make their television advertising debut. The commercial, created by Duckworth Finn Grubb Waters, combines animation with 3D computer technology and depicts a London office from which the computer ‘flies’ to New York. The 3m campaign breaks next Mon day (July 29). Toshiba’s market ing manager Andy Bass says the company is moving onto television because ‘portable computers are now mainstream business tools.

The time is right to widen our message to the broadcast media’.