Digests

Germany’s top 100 advertising agencies have revised downwards their growth expectations for 1996. Instead of the previously forecast 11 per cent average growth, an average of only 5.3 per cent is now predicted.

Reuters is linking with Havas, the French media conglomerate, to launch Adways, an international online service offering marketing news, market studies and advertising rates.

J Walter Thompson has reorganised its German operations around five new units, called partnerships. Each has between 20 and 25 staff, and handles billings of DM 65m (30m) to DM 80m (37m).

Volvo France (right) has decided to put its FF 96m (13m) ad business into Australie. CLM/BBDO previously handled it.

The Spanish government has urged the country’s television stations to call a halt to their bidding war to gain rights to transmit football matches, warning that the amount on offer is too high to enable profits to be made.

Borsch Stengel & Partner has been appointed to handle Terzolin anti-dandruff shampoo in Germany. The agency beat ex-incumbent DMB&B, Frankfurt, to the DM 10m (4.5m) account.

DF1, the German digital TV service scheduled to launch on July 28, will have no ratecard for advertising space. Deals will be struck with clients on an individual basis.

Agnesi, the Italian pasta company owned by Danone, is to launch a major push to establish itself in France.

Tabacalera, the Spanish tobacco company, is talking to agencies about advertising for the country’s biggest cigarette brand, Fortuna. The $8m (5m) account is held by Casadevall Pedreno & PRG.

France’s Le Figaro newspaper has conducted a survey revealing 50 per cent of TV viewers take advantage of the advertising break to ‘do something else’.

Spain’s national railway, RENFE, is inviting agencies to pitch for its $1m (700,000) long-distance service account.The business is currently handled by Contrapunto.

Lacoste has handed Lyons-based agency Jump the task of handling the first international campaign for its range of sunglasses. The account is worth between FF 25m and FF30m (3m to 4m).

Nestlé’s LC1 yogurt has been voted Germany’s best new product of 1996 in a poll of marketing and trade professionals conducted by Lebensmittel Praxis, the specialist trade publication.

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