US modem manufacturer plans expansion

World-leading modem manufacturer US Robotics has reshuffled its UK marketing operation as it prepares to expand into new markets.

Fiona Faulkner, who has been with the company for more than four years, becomes sales and marketing director. She replaces Lucy Brown who has been promoted to market development manager, Europe. Previously, Faulkner was sales manager.

The duo will oversee the introduction of two new products into the UK market.

The first, launched last week, is a handheld computer called Pilot which will take on the Psion range.

The other product is an as yet unnamed phone conference system, which will be launched next month.

Faulkner says: “These are new areas for us but we see them as natural extensions of the expanding communications market. We want a piece of that business.”

The two products will be backed by a 1.5m national press campaign through Manchester agency The Reflex Design Group.