AM radio feels the pressure to tune into a new wavelength
Marketing WeekNick Higham is BBC TV’s media correspondent
Nick Higham is BBC TV’s media correspondent
Scottish food company Baxters is aiming to target younger customers with a new range of soups. The nine canned soups go on sale at the end of August backed by a generic TV advertising campaign for Baxters foods, featuring some of the new varieties. The push is being devised by Glasgow agency Alliance The Bridge […]
The shoe industry has too many companies competing for too little trade. Only radical changes can turn things around. By Colin Eade
Legal & General has appointed Kate Avery as its new marketing director. The former managing director of Barclays Stockbrokers and Barclays Bank Trust Company will report to Robin Phipps, group director in charge of sales and marketing.
EURO RSCG Wnek Gosper has won the 2.5m pan-European advertising account for multimedia specialist Creative Laboratories. The account switches from SMI Group Advertising. EURO RSCG will be charged with developing a campaign to run in the national press, computer publications and consumer magazines. Media buying is unaffected by the move, remaining at EURO’s sister company […]
Diners Club sales and marketing director Andrew Wilson is leaving the company to become the first managing director of the Institute of Directors. He has been with Diners Club for three years, most recently overseeing the deal with British Airways to produce a co-branded charge card (MW July 19). It is not yet known who […]
The Diary can now draw a veil over the sex triangle that was Club 18-30, Saatchi & Saatchi and the moral minority. Last week, the Marketing Society in its wisdom decided to stage a seminar entitled “Sex Sells? A not too solemn look at advertising morality”. Saatchi revealed that last year’s campaign, which gave the […]
TV buyers are downgrading their estimates of TV advertising revenue for 1996, because of weak summer and autumn trading. Estimates for Channel 4’s ad revenue have been downgraded from a 15 per cent increase in 1996 down to 11 per cent, while it is estimated that ITV will achieve a three per cent increase, rather […]
United Distillers is seeking a worldwide brands director following recent changes to its management structure. The role will be to develop the company’s whiskies and gins brands, valued at an estimated 2.6bn a year. Several high-profile marketing directors have been approached. The position was made available after worldwide marketing director Ian Meakins expanded his responsibilities […]
A Marketing Week investigation has revealed that electrical retailers are continuing to ignore their own code on the controversial selling of warranty schemes. The findings bring the introduction of a statutory pricing code by the Department of Trade & Industry, which has been opposed by retailers, closer. The self-regulatory code, drawn up 14 months ago […]
Scottish food company Baxters is aiming to target younger customers with a new range of soups. The nine canned soups go on sale at the end of August backed by a generic TV advertising campaign for Baxters foods, featuring some of the new varieties. The push is being devised by Glasgow agency Alliance The Bridge […]
Saatchi & Saatchi has made 15 of its creative staff redundant just weeks after the agency walked away with seven awards at Cannes for creative work.
A Marketing Week investigation has revealed that electrical retailers are continuing to ignore their own code on the controversial selling of warranty schemes. The findings bring the introduction of a statutory pricing code by the Department of Trade & Industry, which has been opposed by retailers, closer. The self-regulatory code, drawn up 14 months ago […]
Mark Horgan, Mars’ European franchise manager for chocolate brand M&M’s, has left to join United Biscuits as McVitie’s marketing controller. Horgan reports to McVitie’s marketing director Andy Rush and takes responsibility for brands such as Penguin and Ace. He replaces Andy Cowell, who was promoted to marketing director of United Biscuits China (MW May 3). […]
Saatchi & Saatchi has made 15 of its creative staff redundant just weeks after the agency walked away with seven awards at Cannes for creative work.