Month: July 1996

Confectioners must play on the emotions

Marketing Week

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Bowley leads Cinema Media team

Marketing Week

Carlton UK Sales is to take over the sales side of Cinema Media following its 58.5m acquisition by parent Carlton Communications. Carlton has also named Adam Poulter, marketing director of transport advertising company TDI, as Cinema Media’s new chief executive. Cinema Media, which is to be rebranded as a Carlton company, will remain in its […]

Confectioners must play on the emotions

Marketing Week

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Time to stop the warranty abuse

Marketing Week

The Office of Fair Trading is running out of patience, and as a result electrical retailers are running out of time. The retailers are continuing to flout an OFT demand for greater transparency in the sale of electrical warranties – a 400m market – and are even failing to meet the requirements of their own […]

Quilty joins The Network after quitting Coca-Cola

Marketing Week

Coca-Cola has lost the man in charge of its 1.3bn worldwide media advertising to Ogilvy & Mather’s media arm, The Network. Michael Quilty, Coca-Cola’s international media director, who only joined last September, is understood to have quit last month. He will become The Network’s European chief executive and will head a board comprising the managing […]

Virgin nabs Pepe chief to run jeans

Marketing Week

Virgin is bringing in Pepe Jeans European marketing director Mark Blenkinsop to oversee the new clothing and denim division of the Branson empire. Blenkinsop, presently based at Pepe’s European headquarters in Amsterdam, has been recruited to spearhead Virgin’s launch into the UK jeans market. He will be working on the new Virgin brand in direct […]

Bowley leads Cinema Media team

Marketing Week

Carlton UK Sales is to take over the sales side of Cinema Media following its 58.5m acquisition by parent Carlton Communications. Carlton has also named Adam Poulter, marketing director of transport advertising company TDI, as Cinema Media’s new chief executive. Cinema Media, which is to be rebranded as a Carlton company, will remain in its […]

Ousted Observer editor Jaspan joins Big Issue

Marketing Week

Andrew Jaspan, sacked as editor of The Observer in March, is joining the weekly magazine for the homeless, The Big Issue. Jaspan will take a managerial role at the magazine where John Bird is managing director and editor-in-chief. It is not yet clear, however, what title Jaspan will take. Sources close to the operation say […]

French goods seller in review of ad agencies

Marketing Week

Sopexa, the company which promotes French food and wine, is understood to be talking to agencies. Sources say the marketing and promotional body wants to consolidate its advertising needs. It has used K Advertising, the Brompton Agency, Ardley Phillips Horrell and two Dublin-based agencies, Doherty Advertising and Padbury Advertising, for previous campaigns. Products marketed by […]

Money-trap guarantees

Marketing Week

Fresh competition and renewed scrutiny by the Office of Fair Trading threatens the grip of electrical retailers on the 400m extended warranties market. Now a Marketing Week investigation shows that retailers are continuing to mislead customers

Top Alberto man takes up US job

Marketing Week

Tom Monaghan, general manager of haircare company Alberto Culver, is leaving to take up a senior position in the US. The company refuses to confirm his move but it is known that Monaghan will take up his new post in mid-August. Alberto Culver has brands such as Alberto Balsam shampoo and VO5 Hot Oil conditioner. […]

EMAP prepares launch for Minx

Marketing Week

EMAP Elan is to call its new young women’s magazine, already dubbed “the female Loaded”, Minx. The magazine, which was exclusively revealed in Marketing Week (May 24), will be launched in mid-September with a heavyweight TV campaign through McCann-Erickson. The launch has been earmarked for either September 12 or 19. The first edition will also […]

Spirited fightback

Marketing Week

The big spirit makers are under pressure from shareholders to increase profits. The solution is not to be found in more short-term measures. Further hoint ventures across emerging markets in Asia and Latin America could be the answer.