Anglian Windows, the UK’s biggest double-glazing company, is understood to be looking for an agency.
The company is thought to have shortlisted M&C Saatchi, TBWA, Bates Dorland and a division of Abbott Mead Vickers.BBDO for the business.
The account, presently handled by Charles Walls Advertising, was worth just under 1m in the year to March 1996.
However, agency sources suggest the size of the account is likely to be greatly increased for the coming year. And the size of the agencies involved suggests that is the expectation.
If the advertising spend does rise it will be against the run of recent results for Anglian which was forced to join other building supplies companies in issuing a profits warning last autumn.
Direct sales to consumers, which attract a higher profit margin than other sales, account for about 80 per cent of total business.
Anglian was set up in 1966 by George Williams who sold the company to BET for 25m in 1984.