ASH in dock over spoof tobacco ad

Imperial Tobacco is threatening to sue anti-tobacco group ASH over trademark infringements after producing a spoof of its cigarette brand Embassy, called “Emphysema”.

The lobby group produced a postcard showing the mock brand as part of its recent change of corporate identity. Twelve cards were launched at the same time as ASH unveiled its first poster advertising (MW July 19).

The postcard shows a packet of “Emphysema” cigarettes with an offer of “free lung cancer with every packet”. Other cards play on existing brand advertising, with one mocking Silk Cut ads.

So far Imperial is the only tobacco manufacturer to have threatened legal action. A company spokesman says: “We have sent a letter concerning the unlawful use of our trademark and until ASH responds we decline to comment.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here