Brief
Union Films has produced a cinema advertisement for The Dying Rooms Trust to raise awareness and funds for the charity created to highlight the plight of young girls in Chinese orphanages. The cinema ad, which the charity hopes will later transfer to television, is shot in a mixture of colour and black and white to make clear the distinction between the experiences of Chinese boys and girls. A poster campaign for the Trust was created in-house by The Body Shop, one of the charity’s principal sponsors.
