Scottish Courage hires Domecq man for top role

Scottish Courage Brands, the brewing giant’s take-home division, has recruited Allied Domecq marketing chief Nick Boyd as its new marketing director.

Boyd takes up the post at the end of August, and has already quit Allied Domecq where he was marketing director for transformation.

He will have responsibility for marketing the extensive portfolio of brands owned by Scottish Courage to the take-home trade. These include leading beer brands Foster’s, John Smith’s Bitter and Beck’s Bier.

ScotCo Brands, formed after Scottish & Newcastle’s takeover of Courage last year, has not had a marketing director since February, when Joe Beardwood quit after only four months. He had been poached from Holsten where he was managing director.

It is understood Beardwood walked out of ScotCo after tension with senior management at Scottish Courage’s brewing arm.

Sources close to the company say Beardwood thought the marketing role would be more hands-on, rather than working in the shadow of Scottish Courage brewing’s marketing director John Nicolson. Beardwood has since taken a position in regional sales for Bass Charrington.

Boyd joined Allied Domecq in May this year after working in Detroit as brand director at Allied’s Hiram Walker division.

It is understood Boyd’s job was a “holding position” which is unlikely to be replaced.

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