Digests

Volkswagen is reported to have forbidden Audi (right) from selling its new A3 model at under DM30,000 (14,000) or as a five-door version, in order to protect the company’s market-leading Golf from competition. The launch campaign for the A3, devised by Hamburg agency Jung von Matt, will begin at the end of August.

Daewoo is reviewing its FF70m (10m) French account, currently handled by Venise.

Melitta has handed its DM20m (9m) German account to Roland Klose, a start-up agency headed by the ex-creative director of Ammirati Puris Lintas, Hamburg, which previously handled the business. Mediacom retains media responsibilities.

Faure Vadon Forest has decided not to repitch for the FF 30m (4m) Tetra-Pak account in France, which it has handled for the past six years. The review, called by the client, was described as ‘inopportune’ by the agency.

Grey Dsseldorf has won the Licher brewery account against competition from Saatchi & Saatchi and ex-incumbent TBWA. The win is worth about DM25m (11m).

Promodès is to introduce a standardised design across the 1,600 own-label lines it markets Europe-wide. The new look has been developed by London design agency Coley Porter Bell.

A poll by GWA, the German advertising agency association, reveals that 17 per cent of members have reported growing opportunities for German agencies to handle international accounts as a result of the internal European market. Industry observers say almost all of the top 20 agencies have benefited.

Saatchi & Saatchi Frankfurt has beaten off competition from French, German and Dutch agencies to win the account of Mexx, the fashion brand with a head office in Voorschoten, Holland.

Le Nouvel Economist, the French magazine which has been in administration since June with debts of over FF120m (17m), has failed so far to attract new investment.

Kookaï, in France, has officially ended to its relationship with Louis XIV and returned to CLM/BBDO for a new poster campaign, which will appear worldwide later this year.

The European Union has launched a three-year campaign to encourage food producers to take advantage of its accreditation schemes.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here