Volkswagen is reported to have forbidden Audi (right) from selling its new A3 model at under DM30,000 (14,000) or as a five-door version, in order to protect the company’s market-leading Golf from competition. The launch campaign for the A3, devised by Hamburg agency Jung von Matt, will begin at the end of August.
Daewoo is reviewing its FF70m (10m) French account, currently handled by Venise.
Melitta has handed its DM20m (9m) German account to Roland Klose, a start-up agency headed by the ex-creative director of Ammirati Puris Lintas, Hamburg, which previously handled the business. Mediacom retains media responsibilities.
Faure Vadon Forest has decided not to repitch for the FF 30m (4m) Tetra-Pak account in France, which it has handled for the past six years. The review, called by the client, was described as ‘inopportune’ by the agency.
Grey Dsseldorf has won the Licher brewery account against competition from Saatchi & Saatchi and ex-incumbent TBWA. The win is worth about DM25m (11m).
PromodÃ¨s is to introduce a standardised design across the 1,600 own-label lines it markets Europe-wide. The new look has been developed by London design agency Coley Porter Bell.
A poll by GWA, the German advertising agency association, reveals that 17 per cent of members have reported growing opportunities for German agencies to handle international accounts as a result of the internal European market. Industry observers say almost all of the top 20 agencies have benefited.
Saatchi & Saatchi Frankfurt has beaten off competition from French, German and Dutch agencies to win the account of Mexx, the fashion brand with a head office in Voorschoten, Holland.
Le Nouvel Economist, the French magazine which has been in administration since June with debts of over FF120m (17m), has failed so far to attract new investment.
KookaÃ¯, in France, has officially ended to its relationship with Louis XIV and returned to CLM/BBDO for a new poster campaign, which will appear worldwide later this year.
The European Union has launched a three-year campaign to encourage food producers to take advantage of its accreditation schemes.