New PHD has announced its second-string agency is to be called Rocket. AMV.BBDO media director Alan Brydon will head the new agency as managing director.

McCann-Erickson has ‘restructured’ its new business division. Commercial development director Tracy Lovatt is expected to either move to an alternative position or leave the company.

Saatchi & Saatchi parent Cordiant has returned to profit. Interim results show that the group, which also includes Bates Worldwide and Zenith Media, made a pre-tax profit of 15.5m in the first half of 1996 against a loss of 29.6m in the same period last year. The US, traditionally a profits blackspot, returned profits of 6.5m…

…while doubts about the future of John Fitzgerald, the man hired earlier this year by Saatchi as president and chief operating officer, have been raised. It is understood that Fitzgerald will be moved within the group and is no longer the likely successor to worldwide chairman Ed Wax.

Whitbread is unveiling the first television campaign for its Boddingtons Man-chester Gold brand. The campaign (right), which breaks next Sunday, is created by ad agency Bartle Bogle Hegarty. The brand is a higher strength version of Boddingtons Bitter.

Chrysler Jeep Imports is seeking a direct marketing agency to handle its 1m account.

Kelly Weedon Shute has won additional business, in Scandinavia and Greece, on the Fisherman’s Friend account.

Linn Products, the top-of-the-range Glasgow-based hi-fi manufacturer, has taken on local agency Scott Stern Associates. The 500,000 account moves from Ammirati Puris Lintas.

Buckfield Lord will produce a TV campaign for Sunbeam’s new electric blanket called ‘Blanket with a Brain’. The ads feature the voice of Men Behaving Badly star Martin Clunes and will break in November.

Abbott Mead Vickers.BBDO’s new campaign for WH Smith breaks on August 12 and features Nicholas Lyndhurst, best known from his role as Rodney in ‘Only Fools and Horses’, as an entire family called Smith. The aim of the campaign, says the retailer, is to provide clear reasons why people should visit the chain.

D’Arcy Masius Benton & Bowles will unveil two ads to support the relaunch of St Ivel Gold Light in a 3.7m campaign. It features ex-England rugby player Brian Moore and a school teacher ‘lightening up’ thanks to the low-fat spread.

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