Its not fair to judge Christians

I was naturally pleased that you covered the Marketing Society’s July evening event (“Sex Sells?”) in your diary column (MW July 26).

For the benefit of your diarist, I thought both presentations (Club 18-30 and Wonderbra) were excellent and proved that you can create effective advertising on small budgets if you are prepared to think outside the box (pun intended!). Even the much criticised 18-30 campaign has been modified to cause less offence to the general public and comply with the ASA’s ruling.

However, I was a little concerned about the sentiment behind the article. Most Christians (or at least the ones with whom I associate) are neither prudish nor censorious, and are unlikely to be Mary Whitehouse acolytes.

I think many non-Christians have erroneous views about what Christians are like. In my experience most Christians are well aware of their own failings and do not assume that they are any better or worse than the rest of society.

As an illustration, take a look at some of the work Christians in Media has done recently for the Christian Enquiry Agency.

Francis Goodwin

Maiden Outdoor and

Christians in Media

Newman Street

London W1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here