Leagas Shafron resigns Vax brief

Leagas Shafron Davis is understood to have resigned the advertising business for Vax, the company which makes powerful vacuum cleaners and cleaning solutions.

The agency won the creative account in 1994, when the business was reported to be worth 3.5m, and picked up the media account two months later.

It devised a campaign set in Times Square in New York, where a square of white carpet was subjected to the filth and litter of the city and then salvaged by the cleaning abilities of a Vax machine.

Sources say Leagas Shafron, which beat five agencies including incumbent Kelly Weedon Shute to the creative account, will work out its contract with Vax.

But Vax’s group marketing controller Julie Haney denies a split is imminent, or that the company is speaking to other smaller agencies. “We are always in touch with a variety of different agencies,” she says.

Vax’s advertising budget now stands at about 200,000 (Register-MEAL), but the company denies the spend has been cut since Leagas Shafron won the account.

Haney says Vax advertises every week in the national press and may appear on TV later this year.

The company has suffered intense competition from rivals such as Electrolux and Hoover and was forced to cut 65 jobs last June. Its marketing department was also restructured after the departure of its head of international marketing, Alec Douglas (MW October 13 1995).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here