Virgin ads ‘from the top drawer’

Rainey Kelly Campbell Roalfe deserves praise for its Virgin Upper Class campaign featuring Terence Stamp and Helen Mirren (MW July 26).

I must be one of the 69 per cent that believe the campaign works and “makes its point in a clever way”.

I also enjoyed reading Tony Anderson’s facing comment and would like to pose a pertinent question.

Can we expect low-cost, no-frills airlines campaigns to broaden their “appeal beyond its natural constituency and into the enemy heartland, reaching the thousands of mainstream travellers” for whom the established short-haul airlines are an automatic choice?

The future is bright but will it be orange?

Marlen Taffarello

Managing director

Wakefield Taffarello Associates

Charterhouse Square

London EC1

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