Virgin eyes up the beauty sector…

Virgin is considering launching a range of cosmetics and toiletries and has hired the team responsible for building the Colourings range of cosmetics for the Body Shop.

Virgin has confirmed that husband and wife team Mark and Liz Warom are acting as consultants looking at “retail opportunities”.

The Waroms, who both held the title Colourings general manager, left the Body Shop in May to pursue other interests. They are widely credited with the success of the Colourings range which last year Vogue voted best cosmetic product.

Since their departure, the Body Shop founder and chief executive Anita Roddick has been personally overseeing the range.

The Waroms are working for Virgin Retail rather than Virgin Trading, but the company will give no further details.

If the range is introduced it is unclear whether it will be sold through a new Virgin retail outfit or alongside Virgin’s latest venture, Virgin jeans. The Gap already successfully sells a toiletries range alongside its branded clothing.

The Virgin spokesman refuses to confirm or deny the move, but adds: “We are always looking at a range of options.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here