Euro launch for Japanese cigarettes

Japan’s only tobacco company is planning a European launch of its number one cigarette brand.

The Japan Tobacco Company, which has about 90 per cent of the Japanese market and owns the Manchester Tobacco company in the UK, is understood to be launching its Mild Seven brand across Europe.

The cigarettes contain US blend tobacco and come in Light, Super Light and Extra Light versions. Industry sources say the brand will be pitched against cigarettes such as Marlboro Lights and Camel Lights.

Advertising agencies have been approached by the company, which already sells Mild Seven in the US, Asia, and the Middle East.

At present, the brand is only available to UK smokers through airport duty-free outlets.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here