C4 intrigued by research group

I’m intrigued by the letter from a John Richie of an organisation called Tele-users Action Group, about the Channel 4 DRTV research.

As far as I’m aware, nobody from this organisation turned up at the Channel 4 DRTV day, so I’m surprised the organisation feels able to comment on any of our information.

Perhaps Tele-users should let us know more about it, which clients it represents and the basis of its claim that there is a “high level of dissatisfaction in the client sector with the capacity and capabilities of the telemarketing sector”.

Is Tele-users sure it’s not its own forward planning that’s suspect?

Hugh Johnson

Head of research

Channel 4 Television

London SW1

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