Ogilvy & Mather is to close its office in Berlin at the end of September with a loss of 14 jobs. Meanwhile, J Walter Thompson has reorganised its German operations around five new units, called ‘partnerships’. Each has between 20 and 25 staff and handles billings of DM65m to DM80m (28m-35m).
Last year, 81 per cent of products launched in France were ‘me-too’ products, according to a survey by Secodip, the French research agency. Forty-two per cent were line-extensions.
Volvo France (right) has awarded its FF96m (12m) account in France to Australie after a final pitch involving Grey and Saatchi & Saatchi. Fenech & Le Barazer and CGN also pitched.
IntermarchÃ©, France’s 1,700-strong supermarket chain, has enlisted outside help for the first time by putting its FF267m (36m) account into 154 Testa, following a 12-way pitch.
UPA, the advertiser association, is urging Italy’s publishers and media-buying networks to halt the promotional war which critics fear is threatening stability in the newspaper and magazine sectors.
A poll has shown that two out of every three Swedes have a positive attitude towards advertising in print, while only one in five holds the same opinion of ads on TV.
Melitta has handed its DM20m (9m) German account to Roland Klose, a start-up agency headed by the ex-creative director of Ammirati Puris Lintas, Hamburg, which previously handled the business.
BAT has held onto the German account for its Prince Denmark cigarettes at Baader Lang Behnken, Hamburg, after a pitch against Menzel Nolte Heinemann and Hering, Selby & Co, both also based in Hamburg.
McCann-Erickson’s Geneva and Zurich offices have been jointly appointed to handle advertising for Schweizer Bundesbahn, the Swiss railway service. Wirz, WHS, Cash and the client’s internal advertising department also pitched.
Faure Vadon Forest has refused to repitch for the FF30m (4m) Tetra Pak account in France, which it had handled for the past six years. The review, called by the client, was described as ‘inopportune’ by the agency.