Euro RSCG has won the task of putting the alcopop Hooper’s Hooch on TV for the first time by beating D’Arcy Masius Benton & Bowles to 6m worth of Bass business. The win, which includes the 2m account for the lager Grolsch, came after work from both agencies had been put into research. Bass also shortlisted Duckworth Finn Grubb Waters in the first round.
CIA has denied national press reports that it is involved in negotiations with ITV sales houses Laser and TSMS to sort out a 4m overtrading problem. Chris Ingram, chairman of CIA Group, dismissed a report in the Sunday Telegraph that claimed the agency owed money to the two sales houses. Marketing Week reported that agency overdealing had hit the TV market earlier this month (MW August 2)…
…Ingram has also denied reports that he is negotiating to sell IDK Media to Abbott Mead Vickers.BBDO. Sources maintain that preliminary discussions (MW May 17) never got off the ground (See media analysis p14).
Interfocus has won the Savoy Group account worth about 1m. It will produce a press campaign for the UK and the US later this year. The incumbent was Delaney Fletcher Bozell.
Collett Dickenson Pearce has resigned the 6m Yorkshire Bank (right) account as it has picked up a more lucrative, but so far undisclosed, piece of business.
Frizzell, the insurance company, is believed to be talking to agencies about its account, currently held by BMP DDB.
CIA Media Solutions has won the 3m pan-European media planning account for Hermesetas Sweeteners.
The Morgan Partnership has appointed Kit Marr as its creative director following the departure a month ago of Erne Parkin. Marr will be recruiting several additional creative staff to join him. Marr, whose brother Colin Marr is chairman of Marr Associates, has worked for Collett Dickenson Pearce and Abbott Mead Vickers.
Virgin.net, the online service provider due to launch in September, has appointed advertising agency Impact FCA! to handle its through-the-line work.
Intercepta, formerly WMGO Group, has pulled back from talks on acquiring all or part of Birkdale Group. Birkdale confirmed this week it is raising 2.5m new funds through a stock market placing. Lopex and Princedale are also believed to have been in negotiations with the marketing services company. Birkdale chairman Kevin Morley has invested 1m in the group, which made a pre-tax loss of 2.67m in the year to March 31.