The Diary reads with dismay the latest research from Boots The Chemist. The Lunchtime Survey explodes the myth that marketing people are always swanning off on long leisurely business lunches.
The study shows that marketers take the shortest lunchbreaks of any workers and many skip it altogether. An astounding 42 per cent of marketers take less than 30 minutes for their lunchbreak. The Diary recently discovered this first hand when visiting Trebor Bassett mar-keting director Bruce Burnett.
The Diary was expecting to be wined and dined by Burnett, only to discover the hard-working marketer rarely eats lunch, preferring to work or even go to the gym. Very much a question of “Hey, let’s not do lunch sometime!”