Citibank hires Kraft man as UK marketing director

The world’s biggest bank, Citibank, has drafted in a new UK marketing director from food giant Kraft Foods following an internal promotion.

Peter Wilkes, Kraft marketing director for the Middle East and Africa, replaces Mike Dennehy, who is taking on a new international role at Citibank.

Wilkes’ remit will be to extend the bank’s retail expansion programme and to promote its palm-top machine, made by Psion. The machine, which was launched this year, allows Citibank customers to transfer money, order cheques books and pay bills. Further new products are being planned for next year.

Dennehy has become planning and research director for the bank. He will spearhead international marketing initiatives and technological innovations.

The bank targets AB customers, usually with salaries over 30,000 a year, and has extensive international networks allowing charge-free international money transactions. Though it has a small number of UK branches, Citibank is expanding its direct operation.

Wilkes was at Kraft for two years. He has previously worked for Jeyes, the household cleaning company, SmithKline Beecham and Boots.

The bank is thought to be planning a big advertising campaign this year through Foote Cone & Belding.

In April Citibank restructured its international management to target industry and product groups.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here