I was surprised to note in Fresh Fields (MW August 16) that we, as the country’s leading field marketing and sampling company, were not invited to put forward our views. Added to this, imagine my surprise when reading the article I saw a picture of one of our roadshows! And with no credit.
The picture was of the Nestlé Crosse & Blackwell Oriental Noodles sampling roadshow, executed by my company in 1994. BFP is retained as worldwide sampling consultants by Nestlé through McCann-Erickson.
Barnett J Fletcher