DIGESTS

Puma, the German sportswear company, is centralising its global advertising, and drawing up plans for an advertising campaign worth about $15m (10m). It is believed Cordiant-owned K Advertising, which runs the account in the UK, has been asked to pitch for the global business against US agency Earle Palmer Brown…

…K Advertising’s planning director Mark Sobczyk is leaving the company to work as a consultant for the Saatchi Group.

Northern Electric is seeking an agency for its energy trading division. Agencies have until this Friday to apply and an appointment is expected by mid-October. The account is estimated to be worth up to 4m.

Sopexa (UK), the marketing consultancy for the French food and drink industry, has shortlisted Young & Rubicam, Ammirati Puris Lintas, D’Arcy Masius Benton & Bowles and the incumbent K Advertising for its 2m Le Crunch campaign, for French apples.

Clydesdale Bank has shortlisted five agencies for its 2m advertising account, including Alliance The Bridge, The Union, WAM, The Morgan Partnership and Marr Associates.

ScottishPower Energy is looking for an agency to handle a new campaign for its energy supply division. Faulds, The Leith, Morgan and MAP are understood to have pitched for the account.

Scotland’s Health Education Board has launched an anti-smoking poster campaign aimed at ten to 14-year-olds. The posters are created by Alliance The Bridge and feature a giant cigarette (right). They highlight the unsocial effects of smoking, such as bad breath and being unfit.

D’Arcy Masius Benton & Bowles is unveiling its first work for the Department for Education & Employment since winning the 5m account to promote youth training in May. The national TV campaign is designed to build awareness of apprenticeships and other youth training schemes among young people and employers. Shot in a series of locations and featuring a wide range of people in different working environments, the 40-second ad breaks on September 2.

J Walter Thompson has created a bus advertisement for the launch of Polo Strong mints and has carried the theme onto the wheels of the bus which have been remoulded and painted to look like the product. A spokesman for JWT says: ‘What other mint has the sheer strength to hold up an entire double decker bus ?’ The ad will run nationally and the Polo bus will tour selected towns.

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